Facebook’s Role in SEO: Fake Accounts Impact

Does Facebook help in SEO?

Facebook has been a prominent and highest-developing social network in the past few years. With time, many users have been added to it. Some of them are fake and have not run their accounts in years. Many have double or triple accounts as well, under different names. Pages have been working greatly over it. There is an increase of fans daily, on the pages.

Facebook Security Measures

With the growing network, users’ data and their use is becoming insecure. Facebook has taken a wide step to flourish its security systems offer better use and provide a safer social network. On 31st August 2012, a meeting was held that decided to remove the fake accounts and later TechCrunch advertised it on 27th September. With this, many of the not up-to-date users were removed. Users just stalk, like a page, and increase its fan following. That results in the competition of being the popular page on Facebook which is affected. Likes are increased in seconds and later the user makes no use of it. They are not even present on that page ever. Active users are then affected by this, also. No security with the fake accounts is present on Facebook. Taking such a bold step of removal was tough, but, now Facebook is providing what it had promised.

Effects of Removing Fake Likes on Facebook

When now this system was launched, there was a 1% decrease in Likes on every single page on Facebook. Celebrity pages, YouTube pages, and cartoonish pages were greatly affected. Fake fans, unseen users, and fake likes all made the status of a page go down in the ranks. This bold decision will now help Facebook to meet its old status. Security issues will be resolved and users, communities, and brands will now have something to do with the likes they get. Socializing and up-to-date information providence was the main purpose of Facebook as a social network. If this hadn’t been fulfilled, fewer people would have bothered. It would have reached heights of loss if such a step was not taken. A brand, launching their products worldwide and then getting likes without people buying things from there was a huge loss to them. Fake users as removed will now increase the buying rate of Facebook. Income increases, fan rate increases, and socialization increases all because of security. Texas Holdem Poker lost 96,000 likes and Shakira; Rihanna’s pages lost nearly 30,000 likes in a few days. The main purpose of such a step of the improve the system’s security and its worth. It was all because people for just buying the likes on Facebook and not having a worth of it. They even didn’t know they ever liked a page.